By leveraging state of the art marketing and sales technology we can radically increase lead generation. During the past decade only larger companies could afford to develop marketing and sales automation technology, but today there is less expensive software available that offers economical application of these technologies.  By applying this software to new leads, as well as old customers, we can automate follow up and nurture leads into qualified prospects for sales to contact and close. The third step in the Guide to Growth is creating a repeatable sales process.  Certain steps in that process are well suited for automation within the Customer Relationship Management (CRM) software, allowing salespeople to do more of what they do best...generating sales revenues.  These processes are designed to add to your current sales practices, not replace them, but will improve sales performance and lower the costs associated with marketing and sales.